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Model administration getting strategic and marketing becoming tactical appear to be a myopic see of the topic of selling for many who are learning it. I, also, agree that brand management can be a subset of promoting initially and not independent.Laurie Swenson says September / 13 / 2015 at eleven:26 pm What you say about branding vs. marketing is … Read More

Ideation, screening and scaling what operates is what the best marketers are accomplishing at a quick pace. I like to recommend marketers repeat the framework/workflow not the practices.It’s been claimed that Gen Z has “very advanced 8-next filters” for content. But that doesn’t necessarily mean they're able to’t, or won’t, listen to wo… Read More

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